A sale of Velda's last creations to take place at the December 8th
London Fetish Fair
All Hail, Fair Corset Queen.
On December 8th Jules will be popping in to bring in some of the last stock of Velda's sumptuous creations so this is your chance to pop along and collect a piece of wearable history. Althought Velda is not showing at the fair, we have decided to leave her page up for a while. We aren't ready to take it down.
On more than one occasion, Velda Lauder told us how much she loved London Fetish Fair. And I think it's because we loved her back. We know a lot of you who were either friends, or fans may have liked a little chance to meet with others to commemorate her untimely passing.
Like an industrious little rose garden, Velda seemed to manage to bombard us with blossom after blossom in the form of glittery corsets, sexy satin ensembles, lace and lycra ultra feminine skirts, dusky rose pasties or pinstriped corsetry. The prolific creations in a rainbow of luminescent colours never seemed to end! All of it perfect and faultless which made us so happy at LFF to have her with us.
Here's what we wrote about the (still unfathomable to believe) passing of the Great Doyenne of the fetish scene: Velda Lauder:
The Fetish & Lingerie Community is in shock over the loss of one of it’s most progressive and exciting designers. Velda Lauder
Velda was the whole package. Her textile choices, her styling, construction and the fiercely beautiful femininity of her garments made her a joy to be near. Her clothing was always like a wearable art piece. She was so much fun to be around too. She made people feel good about themselves when they were around her. The first time I ever saw a corset was at Velda’s shop in Soho back in the 90’s. It was mesmerising. She was so knowledgeable about the whole subject of fashion, especially fetish fashion and lingerie.
She never held back on trying to help people attain a style that would reflect the best possible version of themselves. She often inspired me to go on and try making things after I had seen her. I would tweet her pictures of projects I was up to and Velda, ever the supportive designer; she was always tweeting back with more encouragement.
She worked on the Victoria’s Secret Fashion Shows from 2008 – 2011 and her work was magical. Her stand at Erotica was often swamped for 3 solid days. She was an incredibly hard working prolific producer of amazing corsetry and lingerie. I have a lot of her ultra-feminine black satin robes, glittery corsets, full length skirts & corset rapper jackets. These all became staples for important events.
I used to tease her that her stand at London Fetish Fair was the Vortex of Velda, meaning if anyone went near her stand they were going to be seduced by the beauty of so many of the things she designed. I rarely left her stall without some new treasure. My taglines for her page often read things like “Get Velda Sexual!” Or “All Hail Fair Corset Queen.” I loved to tease her, because I knew she was at the top of her game and it always impressed me. She was a graceful person that you could also have a laugh with. I am absolutely heart broken that she’s gone. It takes a person of enormous character to be someone like Velda. She helped us all. She gave the fetish scene more direction and glamour. There will never be another Velda. We will miss her terribly.
Tributes from Jed Phoenix
The Lingerie Addict
Here is her page as it was as of last month
Immaculate corsetry that will take your breath away. Get Velda Sexual!
Velda Lauder has had an eventful career making corsets with a unique design and flavour that is...wonderfully decadent.
Velda as made corsets for a variety of Celebrities and contributed to many haute couture fashion shows featuring her skill and detailed ability as a Corsetiere and Designer of garments that compliment her designs perfectly.
[Editor's Note: Looking forward to a meeting with Velda to start a course of daily tightlacing corsetry using a custom training corset from Velda Lauder Watch this space! Before and after pictures are to come!]
Velda Lauder has dressed Dita Von Teese, Courtney Love, Tulisa, Heidi Klum, Pamela Anderson, Charlotte Church, Sarah Brightman, Andy Bell, Pete Burns and Marilyn Manson and many more!
Over time, we have watched the evolution of Velda, starting from my memory in a small shop in Soho in the early 90's. In fact I think it was the first place I ever saw a corset. I remember asking, where do you put the lacings when you have been laced up? "Under the corset" was the reply. It made sense, once someone had explained it to me!
Her classic, sweetheart- shaped corsets that launched thousands of glitzy glamour girls, to her more recent bespoke trousseau of corsetry and complimentary accessories we are thrilled to see Velda steaming forward in such a diverse and positive way. Velda is now hotly pursued by the performer, couture and modelling world. She's even made corsets for the 2009 Victoria's Secret Annual Show! I watched that! I had no idea! That's how far and how progressively she has extended her corsetry repertoire. Just, wow!
Velda Lauder's Designs are nortoriously detailed and exciting. We are equallly delighted to be getting a visit from Velda at London Fetish Fair.